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Beth Cubbage, PhD, is an accomplished data science professional with a focus on pricing and promotions. Currently serving as the Director of Data Science for Petco, Beth has also held the position of Director of Data Science, Pricing & Strategy at Western Union. Prior experience includes multiple roles at SAS, such as Senior Manager of Analytical Consulting and Consulting Manager for Emerging Analytic Solutions, along with contributions to Retail R&D. Beth began the academic journey at the University of Virginia, earning both a PhD and an MA in Economics.