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Erik Wide Gustafsson has a diverse work experience, beginning with their role as a Fraud Analyst at American Express in 2010. In 2013, they held multiple roles, including a Voting Delegate at Annual General Meetings at Nordea, a Business Development Intern at Tirendo Holding GmbH, and a Marketing & Growth Intern at Tictail. In 2014, they were a Business Developer at Accumulate AB. From 2015 to 2018, they held multiple roles at The Hut Group, including General Manager - Asia, Trading Manager / Ecommerce Manager - Mankind.co.uk, and Business Development Manager - Beauty. In 2018, they became a Co-Founder & CMO at Petbuddy Group (PBG).

Erik Wide Gustafsson completed an Upper Secondary School in Natural Science Programme at Saltsjöbadens Samskola from 2006 to 2009. Erik then earned a Master of Science (M.Sc.) in Business and Economics from Stockholm University from 2009 to 2013. In 2012, they attended USP - Universidade de São Paulo and obtained a FEA in International Business. Finally, they earned a Master of Laws (LL.M) from Stockholm University from 2010 to 2015.