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Idan Driman has extensive experience in marketing and digital strategy, having held key positions in several prominent companies. Currently, Idan serves as Vice President of Marketing at Pet Valu. Previously, Idan was Director of Marketing at Toys"R"Us Canada and Director of Digital Marketing at Holt Renfrew. Idan also held multiple roles at Sears Canada, including Divisional Vice President and Director of Digital Marketing & Production. Earlier in the career, Idan was involved in client consulting at The Nielsen Company.