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The Leadership Team at Perspire Sauna Studio is responsible for driving the company's vision and strategic direction, ensuring operational excellence, and enhancing brand awareness. Comprising the CEO and co-founder, alongside vice presidents of marketing, operations, and franchise development, this team collaborates to expand the franchise's footprint, optimize guest experiences, and foster a culture of wellness that aligns with the company's mission. They play a vital role in shaping the future of infrared sauna therapy while maintaining high standards across all locations.