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Assaf is the Chief Operating Officer and co-founder of Persado. Assaf is responsible for the progression and foresight of Persado’s growing product portfolio and the management of all product advancements.

Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007. Assaf holds an MBA from the University of San Francisco and a Masters in Social Psychology from the Sorbonne in Paris.