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Pete Lada is a skilled product designer and design advisor with extensive experience in various roles within the tech industry. Currently serving as a member of the technical staff in product design at Perplexity, Pete has previously held significant positions including co-founder, lead product designer, and design director at Guidebook Inc., where also contributed as a board member. Additional roles include staff product designer at Eco, product design lead at Quora, and creative director at Proxima Labs. Pete holds a Bachelor of Science in Business Administration from Northeastern University, completed in 2008.