Tino Herrera is a seasoned professional in product development and brand management, currently serving as the Global Product Development Lead for American Whiskey at Pernod Ricard since May 2021, following roles as Portfolio Innovation Lead and Associate Brand Manager. Prior experience includes a position as Associate Brand Manager at UpSpring, specializing in new product development, market research, and project management. Tino also held the role of Creative Head at 5th Element Brewing, focusing on product development, business strategy, and idea generation. Earlier in the career, Tino worked as a Pretrial Officer for Travis County. Tino holds a Bachelor of Arts degree from The University of Texas at Austin and an MBA from Texas State University.