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Mary Beth Jowers is an accomplished professional in the fields of strategy, insights, and analytics, currently serving as Vice President of Portfolio Strategy at Pernod Ricard since March 2020. In this role, Jowers leads strategic planning and business intelligence efforts, emphasizing consumer understanding for transformative growth. Previously, Jowers held several key positions at Campari Group, including Director of Strategy, Insights & Innovation, where responsibilities included leading annual planning and brand insights processes. Jowers' expertise extends to consumer insights management across North Central & Eastern Europe, and Mary Beth has built global insights functions within the spirits industry. Jowers began their career at PepsiCo and Olson Zaltman Associates, specializing in consumer insights and implicit interviewing techniques, respectively, following an academic foundation in sociology from the University of Chicago.