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Emily Smyth is a seasoned communications professional with extensive experience in the spirits industry. Currently serving as the Global Social Media Lead for Gin at Pernod Ricard since December 2021, Emily previously held the position of Global & UK Communications Manager at Quintessential Brands Group, overseeing brands such as OPIHR Gin and BLOOM Gin. Prior to that, Emily worked as a Senior Account Director at SEEN Connects, managing high-profile clients including Jack Daniel’s and Jo Malone London. Emily's career began at Threepipe Reply, where roles ranged from Account Executive to Account Director, supporting notable brands like Stella Artois and Campari. Emily’s foundational education in Psychology was obtained at the University of Liverpool, graduating with a BSc (Hons) in 2011.