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Darren Sims has held various leadership positions in top consumer products companies in Australia. Darren has managed financial performance for major customers such as Coles and Woolworths. With extensive experience in sales, Darren has successfully led teams and developed strategic plans for iconic brands in the food and beverage industry. Darren's current role as National Sales Manager at Pernod Ricard Winemakers involves overseeing sales operations and managing a team responsible for distributing a wide range of wine, champagne, and spirits brands.