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Amrit Saini is a seasoned digital marketing professional with extensive experience in leading diverse marketing initiatives across prominent organizations. Currently serving as Principal/Owner at Performlytics since August 2021, Amrit previously held managerial roles at Deloitte, where responsibilities included overseeing digital marketing teams, and at DBS Bank, focusing on consumer banking marketing strategies. With a strong background in performance marketing, Amrit has successfully driven user acquisition campaigns at Dream11 and implemented effective marketing strategies at Lavida Luxe and eBay. Educational credentials include an MBA in International Business from Brandeis International Business School and a Bachelor of Engineering in Computer Science from the University of Mumbai.