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Jessica Wurm is a seasoned marketing professional currently serving as Senior Vice President at Performics since October 2023, with a focus on the Western Union account. Prior to this role, Jessica held various leadership positions, including US Planning Lead at EssenceMediacom managing accounts such as Sprite and Fanta, and Media Director at MediaCom overseeing significant brands like Hotels.com and Royal Canin. Experience spans a range of roles in digital marketing and media strategy at notable firms such as Starcom, Mindshare, and OMD, where responsibilities included integrated media direction for major clients like Novartis and Pepsi. Jessica holds a Bachelor of Science degree in Advertising from Boston University.