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Diana Serban is an experienced performance media professional currently serving as the Performance Media Director at Performics since December 2016, where leadership encompasses Search and Programmatic initiatives. Prior to this role, Diana held positions at Havas Media Group as Search Manager and at Omnicom Group as a PPC Executive, focusing on PPC campaign management and optimization. Earlier experience includes B2C marketing at Sanoma Media and a role at Origo Zrt. in search and content technology, emphasizing website development and SEO. Diana's educational background includes a Bachelor of Arts in Communication and Media Science from the University of Applied Sciences Budapest and training from the Online Marketing Academy in 2012.