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Brian Leibfried

Partner & Head of Client Insights at Performance Trust

Brian co-leads the Client Insights & Analytics team at Performance Trust, where he works with depository institutions to analyze and provide holistic balance sheet strategies to aid in strengthening their institutions. Brian is a featured speaker at various banking associations, as well as a seasoned speaker at Performance Trust University®, a national educational platform for leading community bankers. Brian's background in the treasury function of First Federal Bank of Florida, coupled with the experience he has gained working alongside numerous bank executives to set long-term growth strategies, give him a perspective not shared by most. He currently sits on the board of First Federal Bank. Brian is a CFA® charter holder and holds a Bachelor's degree in finance from the University of Florida. He is Series 7 and 63 registered.

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