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Maciej Samul is a seasoned SEO professional with extensive experience in search engine optimization and digital marketing. Currently serving as the Global SEO Leader at Performance Group since April 2020, Maciej previously worked as an SEO Consultant and held senior positions at Accenture Poland and PwC Polska, where responsibilities included leading teams, managing SEO strategies across multiple markets, and conducting detailed web analyses. Earlier roles at Eniro Polska and other firms involved content creation, social media management, and translation. Maciej holds a Master's degree in Polish Philology from Uniwersytet Kardynała Stefana Wyszyńskiego and has furthered studies in Varsavianistyka at the University of Warsaw.