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Katy Olson is a seasoned digital marketing professional and Salesforce Administrator with extensive experience in marketing automation, campaign development, and analytics. Currently serving as a Salesforce Administrator at Perforce Software, Katy supports various teams across the organization while maintaining integrations with marketing applications. In addition to operating Katy Olson Inc. as a Marketing Consultant, expertise spans roles at companies such as Code42, Crossfit Nordeast, and the University of Minnesota, where responsibilities included managing lead nurture programs, developing content strategies, and enhancing social media engagement. Katy holds an MBA in Marketing from the University of Minnesota - Carlson School of Management.