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Zoe Jacobs is an accomplished Sr. UX Content Strategist at Productive Edge, where expertise lies in data-informed content planning and addressing complex content design challenges across various industries including healthcare and luxury travel. With a background as a UX Content Strategist, Zoe has contributed to significant projects involving CRM implementation, digital strategy, and enterprise digital asset management. Additionally, as a Content & Social Media Strategist at Blue Ink Web, Zoe focuses on brand identity and engagement through happiness-inspired digital content. Previous roles include Digital Marketing and Social Media Manager at BrewFest Partners and Web Content Manager at DePaul University, where strategies improved user experience across numerous websites. Zoe began a career in journalism with a Master of Arts from DePaul University, building a foundation in reporting and content editing through various internships and positions in media.