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Emilia Higashi, MBA, has a diverse work experience spanning various industries and roles. Starting in 1995, they worked as a Sales Promotion Supervisor at Incepa, managing a team and implementing marketing strategies. From 1999 to 2005, Emilia was a Senior Project Manager at Monitor Group, advising Fortune 500 companies on market entry and business development strategies. In 2006, they became Executive Director at Simpex Inc, focusing on identifying opportunities in new market spaces and developing growth strategies. Emilia then served as Founder & Managing Partner of BeeBerry, a successful healthy snacks brand in Brazil, from 2013 to 2016. In 2016, they took on the role of Executive Director at Oyez Americas, leading digital transformation strategies for prestigious retail brands. Emilia also worked as Chief Growth Officer at Dragon Innovates, where they facilitated growth strategies for disruptive startups. Most recently, they joined Perfect Corp. as the Director of Business Development. Emilia is currently the Founder / CEO of Purpos, a purpose-driven B2B sustainable platform connecting sustainable brands with independent retailers.

Emilia Higashi, MBA, holds a post-graduate degree in Marketing from the Haas School of Business at the University of California, Berkeley. Emilia also pursued an MBA in Marketing & Strategic Management from the Schulich School of Business at York University.