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Joanna Wayburn has a wealth of work experience. Joanna began their career as a Tour Coordinator at G Adventures in 2006. Joanna then moved on to become an English Teacher at Berlitz in 2007, followed by a Client Relations Manager at SafeCharge in the same year. In 2010, they became a Regional Affiliate Manager at AspireGlobal, and in 2011 they were a Marketing Manager at Leverate. In 2013, Joanna was a Director of Marketing at eTribez, and in 2015 they became a Director of Content Marketing at Key Scouts. In 2020, they were a Senior Marketing Manager at Jeeng, and since 2022 they have been the Head of Digital Marketing at Perception Point. During their time at Jeeng, they managed content strategy, blogs, resources, videos, collateral, landing pages, bylines, and internal and external communications. Joanna was also responsible for the company's social media presence, running email campaigns, managing a content writer, SEO+PPC managers, marketing operations assistant, designer, and intern. Additionally, they developed marketing strategies for demand gen and lead gen, owned all HubSpot marketing automation and CRM activities, and managed the company website/landing pages and conversion optimization.

Joanna Wayburn attended the University of Michigan from 2001 to 2005. Joanna also holds certifications from HubSpot in Email Marketing, HubSpot Marketing Software, and Inbound Certification.