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Sofia Crnkovich is an accomplished marketing professional with extensive experience in brand marketing and communications, currently serving as a Brand Marketing Associate Manager at PepsiCo. Since June 2019, Sofia has progressed through various roles within Pepsi TM, including Senior Analyst and Shopper Marketing Analyst, demonstrating expertise in market analysis and innovative product development. Notable achievements include leading projects for market entry strategies for Tazo and Pure Leaf, collaborating across teams to validate product concepts, and leveraging research for new product ideas. Sofia's entrepreneurial spirit is evident from founding a custom sugar cookie business, generating notable sales, and creating a robust brand identity. Additionally, Sofia has held marketing internships that involved organizing strategic marketing initiatives and optimizing e-commerce content. A Vanderbilt University graduate with a Bachelor's Degree in Political Science and minors in Business and Art History, Sofia's diverse skill set and experiences highlight a strong foundation in both marketing and customer engagement.