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Julie Rubin currently serves as Senior Director of Personalization at Scale for PepsiCo, focusing on optimizing the use of key data sources and consumer engagement strategies. Prior roles at PepsiCo include Director of Retail Media and Marketing Director for Audience Strategy & Activation, where Julie effectively led teams in retail media investments and data-driven consumer insights. Previous experience also encompasses significant editorial leadership roles at Roubini Global Economics and international journalism, including an internship at the U.S. Department of State. Julie holds an MBA in Marketing from the University of Chicago Booth School of Business and a BA in Social Anthropology from Princeton University.