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Filipe Faro is the Head of CRM at Brivia | The Creative Smartech, where Filipe leads and develops CRM initiatives for clients. Filipe is also the Chief Data Officer & Partner at Peppery, overseeing the agency's data operations. With a background in communication and advertising, Filipe has experience in strategic planning and implementation across various channels. Throughout their career, Filipe has demonstrated expertise in data management, business intelligence, and customer relationship management.