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Akshay Trivedi is an accomplished professional with extensive experience in leadership and marketing across various industries. Currently serving as Co-Founder and CEO of The X Fractor since August 2024, and holding advisory roles in growth and marketing positions at Pepper Content and Everguard Life Ventures Pvt. Ltd., Trivedi also contributes as a council member at GLG. Previously, leadership positions include Global Head of Performance Marketing at Fidelity International and Chief Commercial Officer at The Parentinc. Trivedi's career trajectory includes significant roles at Johnson & Johnson, Edelman, and Standard Chartered Bank, showcasing a strong background in digital marketing and product management. Academic qualifications include an MBA in Marketing from Savitribai Phule Pune University and a Bachelor of Commerce with a focus on Applied Statistics.