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Riyazi Samsudeen has a diverse work experience spanning various industries and roles. Riyazi started their career at British American Tobacco as a Trade Marketing Executive where they developed and implemented territory trade marketing plans. Riyazi then moved on to become a Channel Development Executive, focusing on managing relationships with Horeca outlet owners and implementing brand communication strategies.

After their time at British American Tobacco, Riyazi joined HSBC as a Sales Manager, where they formulated and implemented business development strategies to acquire and retain credit card customers. Riyazi also worked as a Sales Manager for HSBC Advance, focusing on mid-market banking propositions. Additionally, they served as a Manager Regional Sales, where they developed business strategies and managed a sales team for various HSBC products.

Riyazi then transitioned to the technology industry, working at Microsoft as a Partner Account Manager OEM, where they built and managed partner relationships and developed account growth projections. Riyazi also served as a Marketing Manager OEM, responsible for supporting the planning and execution of OEM marketing priorities.

Most recently, Riyazi worked at PeoplesHR as the Director of Sales and Partner Management, overseeing the global expansion of the organization and driving strategies to develop a performing partner ecosystem. Prior to this, they held the position of Head of Sales and Partner Management at the same company, where they focused on sales strategy and account management.

Overall, Riyazi has demonstrated experience in sales, marketing, and partner management, with a strong focus on business development and strategy implementation.

Riyazi Samsudeen holds a Master of Business Administration (MBA) degree from Leeds Trinity University, obtained in 2020. Prior to that, they completed a Professional Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing, which they pursued from 2007 to 2016. Riyazi also holds a Professional Diploma in Marketing from CIM, earned in 2007, and a Professional Certificate in Marketing from CIM, obtained in 2006. Additionally, Riyazi has acquired several certifications, including the Future Leaders Programme from the National University of Singapore (2022), Digital Transformation from Coursera (2019), Managing Customers Using Technology - Revised from Alison - Free Online Learning (2019), IBM Blockchain Essentials from IBM (2018), and Azure SMART Seller Certification from CONSALTA (2018).