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Gary Bailey is an accomplished marketing professional with extensive experience in performance marketing and paid media management. Currently serving as the Head of Performance Marketing at People's Partnership since September 2024, Gary has previously held notable positions such as Senior Performance Manager at RSA, where responsibilities included managing PPC, social media, and collaborating with media agencies to enhance business outcomes. Throughout a career that began in 2005, Gary has successfully in-housed various marketing functions, significantly improving performance metrics and cost efficiency, notably achieving a 47% year-over-year sales increase in the first year of managing PPC accounts. Gary's educational background includes a CIM Professional Diploma in Marketing and a BA (Hons) in Leisure and Sports Management from the University of Brighton.