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Celina Bednar

Conversion Rate Optimization Manager at PeopleFinders.com

Celina Bednar has extensive work experience in digital optimization and online marketing. Celina currently works as a Conversion Rate Optimization Manager at PeopleFinders since 2023. Prior to this, they held several roles at T-Mobile, including Senior Manager of Digital Optimization and Personalization, and Senior Product Manager of Web Optimization. At T-Mobile, they led teams responsible for A/B testing, personalization, and optimizing the company's websites. Before T-Mobile, Celina worked as a Senior Consultant at Society Consulting, where they managed online optimization programs for Microsoft's MSCOM team. Celina also worked at Safeco Insurance as an Online Marketing and Communications Consultant, as well as at Washington Mutual and S&T Onsite (Microsoft) in various online communications roles. Celina started their career as a Publications Manager at PONCHO and worked as the Director of Ticket Operations at Intiman Theatre. Celina also has experience in editing and typesetting as an Editor at Bernan Press.

Celina Bednar has a Bachelor's degree in English from Wake Forest University. Additionally, they have completed various certifications from CXL, including A/B testing mastery, Advanced Experimentation Analysis, Applied neuromarketing, CXL Certified Optimizer, Copywriting and product messaging, Digital Psychology & Behavioral Design Training, Google Analytics Audit, Heuristic analysis frameworks for conversion optimization audits, Landing page optimization, Statistics for A/B testing, User research, and Voice of customer data. Celina also obtained the OKR Certified Coach certification from Expert in the Outcome Mindset Method in August 2021. No specific start or end years are provided for their education.

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