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The Digital Marketing and Ecommerce team at Pentland Brands is responsible for driving online growth and enhancing the digital presence of the company’s portfolio of iconic brands. This team utilizes data-driven strategies to optimize ecommerce platforms, manage paid media campaigns, and create engaging content across social media to build community and brand loyalty. Additionally, they collaborate on innovative digital experiences, ensuring that the brand's values resonate with consumers in the ever-evolving digital landscape.