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Penny Herriman is Pentland Brand's Chief Marketing Officer. Penny has a wealth of experience in brand building gained across world-class advertising and digital agencies and more recently leading brands. During her career she has held roles as Managing Partner of BBH and Chief Executive Officer of WRCS and Isobar digital agency. Penny joins Pentland Brands from White Stuff, where she has been Customer Director and a member of the Executive team, prior to which she was Global Brand Director at Boden. Penny will be responsible for leading the brand Product and Marketing teams across the global organisation, as well as the in-house Creative Agency, External Communications team and brand digital platforms.