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Chirag started his career in the pharmaceutical and fitness industries before arriving at Pentland Brands and working in leadership roles across the Mitre and Lacoste brands. In 2016 he joined the Pentland Brands Executive team as Director of Global Strategy and then Chief Operating Officer, leading marketing and product across all brands, its US business operations and the team responsible for the acquisition of SeaVees, Endura and the Speedo North America license.