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Sasha Goncharova is the Head of PR & Marketing at Penta Hotels and is also responsible for developing marketing strategies and activities for commercial partners at Cosmoscow - International Contemporary Art Fair. Previously, Sasha served as the Director of PR & Marketing at Prevaya liniya resort and Villa Plyos resort, where Sasha turned both properties into recognized resorts in Russia. With experience as the Director of Marketing at The St. Regis Moscow Nikolskaya, Sasha recruited to re-position the hotel and developed unique art partnerships. As the Head of Marketing at BigWall Climbing Center Moscow, Sasha implemented a PR strategy to attract media and established partnerships with top sports brands. With a background in digital marketing and experience at prestigious hotel chains like Kempinski and Hyatt, Sasha has a strong track record of success in marketing and PR roles.