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Susan Goffee is a professional with extensive experience in digital marketing, analytics, and CRM strategies. Susan has held various leadership positions at companies like PenFed Credit Union, Wunderman Thompson, and AOL. Susan is known for driving acquisition, engagement, and retention of various products through data-driven approaches and innovative methodologies. With a strong educational background from The Tuck School of Business at Dartmouth and George Mason University, Susan is a valuable asset in the field of marketing intelligence and customer value management.