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Lior Lapid is an accomplished professional with extensive experience in product development and management, currently serving as the Head of Product Development Department at Pelephone since 2006. Lior has successfully led numerous digital and technological B2C and B2B product launches, focusing on user experience and innovation, while managing the company's Big Data product. Prior to this role, Lior held positions including Mobile Solutions Department Manager and Products & Projects Manager, where responsibilities included technology road-map management and the characterization of products. Lior's career began as a Project Manager at Artis Multimedia LTD, specializing in B2B product implementation. Lior holds an M.B.A. in Marketing from Ruppin Academic Center and a B.Sc. in Computer Science from the University of Haifa.