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Harihara Subramanyam Sreenivasan is a seasoned professional currently serving as a Lead Decisioning Architect at Pegasystems since July 2023. Prior experience includes significant roles at Accenture Middle East, where contributions as a Marketing Advisory Specialist and Sr. Analyst focused on enhancing campaign management efficiency through automation and personalization. Additionally, Harihara held positions in Advanced App Engineering and Business and Technology Integration, implementing machine learning models and managing campaign strategies. Earlier roles featured a Data Science Internship at Banco Sabadell, focused on customer lifetime value modeling, and an internship at Infratech Controls, where HVAC controllers were installed and calibrated. Educational credentials include a Master’s Degree in Data Science from the Barcelona School of Economics and a Bachelor’s Degree in Electronics and Telecommunication Engineering from Bits Pilani Dubai.