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Annette Kerlin is a seasoned professional in customer engagement and marketing, holding significant leadership roles across various companies. At Pegasystems, Annette serves as Senior Director of Global 1 to 1 Customer Engagement and previously held the position of Director in the same domain. At Adqura, Annette contributed as Chief Customer Experience Officer and Director of Marketing & Customer Experience. Annette has also led marketing efforts at Gocompare.com as Head of Marketing Strategy & Communications and Head of Brand Strategy & Customer Marketing. Earlier experience includes positions at Nationwide Building Society, where Annette was Head of Brand Strategy/Corporate Responsibility and Head of Customer Experience, Customer Strategy & Marketing, as well as a directorial role in customer strategy at EE. Annette Kerlin's educational background includes an IDM in Interactive and Direct Marketing from Imperial College London and a postgraduate degree in Marketing and Business Studies from the University of Bristol.