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Lizanna Karlsson, currently serving as Marknadsansvarig at Pector AB since January 2018, specializes in various aspects of digital marketing, including SEO, SEM, email marketing, social media management, and content marketing, while also handling website development and HR responsibilities. Prior to this role, Lizanna was a Digital Marknadsföringskonsult, assisting Pector's clients with digital marketing strategies. Lizanna's experience includes a position as a Skribent at GAIS, where writing and interviewing football players for the website and social media were key responsibilities. Educational credentials include a Key Account Manager degree in B2B Sales and a Digital Marketing Specialist degree from Sälj & Marknadshögskolan, along with additional studies in personal development and leadership.