Lorenzo Saibene is a seasoned marketing professional currently serving in International Marketing at Peak Design since September 2024 and as a Strategic Advisor at Acid Running since January 2020. With extensive experience in the direct-to-consumer (DTC) space, Lorenzo previously held roles such as DTC Marketing Manager at Rossignol Group and DTC Manager at Altra Running, focusing on digital growth and managing substantial teams and resources. Prior to these positions, Lorenzo worked at VF Corporation, contributing to the establishment of e-commerce strategies for Altra and Reef brands, and held roles in project management and consulting at Facile.it and RCG Advisor. Lorenzo holds a Master’s Degree in Economics and Management of Innovation and Technology from Università Bocconi, and has pursued additional education in UX design.
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