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Nicholas Julich is an accomplished marketing strategist with extensive experience in performance marketing and analysis. Currently serving as SVP of Strategy and Performance Marketing at Peacock since September 2022, Nicholas previously held multiple positions at Netflix from October 2010 to September 2019, culminating in the role of Director of Marketing Strategy & Analysis. Responsibilities at Netflix included leading North America's marketing strategic planning, managing a team, and implementing paid media effectiveness experiments. Earlier experiences include advising on Original Series programming strategy and conducting content performance analysis. Nicholas began their career as a Private Equity & Venture Capital Analyst at BlackRock from June 2007 to October 2010. Nicholas holds a Bachelor of Science in Business Administration with a Finance major from Creighton University.