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Hatun Aytug is a seasoned executive in product development and business operations within the fashion and retail industries, currently serving as EVP Product Development and Business Development at PDS Limited since March 2024 and as a Senior Advisor for the Alvarez & Marsal Consumer and Retail Group. Aytug's extensive experience includes leadership roles at prominent companies such as EXPRESS, Victoria's Secret, and PVH, where responsibilities encompassed design operations, supply chain management, and global product development. Previous positions held at Levi Strauss & Co., AMERICAN EAGLE OUTFITTERS INC., LOFT BY ANN TAYLOR, and Polo Ralph Lauren showcased Aytug’s ability to streamline processes, enhance product quality, and optimize costs across diverse teams and global markets. Aytug holds a Bachelor of Arts in Design and Visual Communications from Parsons School of Design and completed education at Tevfik Fikret Lisesi.