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Mariaelena Morales is an accomplished marketing professional with extensive experience in integrated marketing, demand generation, and audience engagement across diverse sectors. Currently serving as the Director of Integrated Marketing at PCMA, Mariaelena has previously held senior roles at Opportunity@Work and Opentrons, where strategic initiatives led to significant improvements in customer engagement and recruitment marketing. With a solid foundation in marketing and communications from roles at various organizations, including Skills for Chicagoland's Future and Adventure Stage Chicago, Mariaelena combines data-driven strategies with creative content development. Academic qualifications include a Master of Science in Integrated Marketing Communications from Loyola University Chicago, an MFA in Dramaturgy from Columbia University, and an AB in American History from Princeton University.