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Helen Sou is an experienced professional with a diverse background in digital media and innovative children's play facilities. Currently serving as the Chief Business Officer for Digital Media & Viu-Asia at PCCW Media Limited since 2001, Helen leads a dynamic digital team focused on leveraging disruptive technologies to enhance the entertainment industry and user experiences, highlighted by the launch of Viu, an OTT platform for Premium Asian content. Prior to this role, Helen co-founded BOMCity, the largest indoor socio-dramatic play facility in Hong Kong from 2011 to 2015, where educational initiatives were developed in collaboration with Playright Children’s Play Association. Earlier in Helen's career, a position as Assistant Vice President in Marketing at Chase was held from 1997 to 2001.