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Matthew Peloza served as the Creative Director at PCC Natural Markets from May 2017 to present. Prior to that, they worked for Starbucks Coffee Company for almost 18 years, starting in 1999. At Starbucks, they held the role of Creative Manager in the Global Creative Group, specifically focused on in-store promotions for the China Asia Pacific (CAP) and Europe Middle East Africa (EMEA) markets. Matthew'stenure at Starbucks lasted until April 2017.

Matthew Peloza attended Central Washington University from 1994 to 1996, where they pursued a Bachelor of Arts degree in Fine Arts.