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Shelby Olson is a product marketing specialist at Payworks Payroll Services Canada, with a robust background in product management and marketing across various industries. Prior roles include automated marketing strategist at Cambrian Credit Union, where responsibilities encompassed the execution of email marketing campaigns, and product manager at Bold Commerce, leading cross-functional teams in the development of referral marketing products. Shelby's experience also spans roles at Kickbooster, 9Round Fitness, Smartrend Manufacturing Group, Exchange Marketing Agency, and the Government of Manitoba, contributing to skills in market research, go-to-market strategies, and client relationship management. Education includes a Bachelor of Commerce from the University of Manitoba and a Business Administration degree focused on Marketing from RRC Polytech.