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Jhoana Duque is a skilled Digital Marketing Specialist with extensive experience in managing and optimizing paid campaigns across various digital platforms. Currently, at Payworks Payroll Services Canada since February 2022, Jhoana enhances lead generation through marketing email workflows and landing page optimization. Previously, Jhoana held similar roles at Direct Focus Marketing Communications and Winnipeg Free Press, focusing on crafting marketing plans and managing multichannel campaigns to increase client visibility and revenue. Additional experience includes positions in medical sales at GSK and Mead Johnson Nutrition, as well as account management at L'Oréal. Jhoana holds a Marketing Diploma and a Management Certificate from UWinnipeg PACE, along with a Bachelor's degree in Social Work from Universidad Nacional de Colombia.