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Pratiksha Maheshwari is a seasoned professional in marketing and growth management with a diverse background across various companies. Currently serving as Assistant General Manager at Paytm since March 2022, Pratiksha has held multiple roles in the organization, including Senior Growth Manager and Senior Manager - Insurance Growth. Prior experience includes serving as CRM Manager at Vedantu and progressing through roles such as Conversion Lead and Project Associate at OYO. Earlier career stages featured a position as Senior Marketing Executive at AIMS Migital Technovations Pvt. Ltd and Area Sales Manager at UAS International. Pratiksha holds an MBA in Marketing from the Institute of Management and Entrepreneurship Development (BVDU) in Pune, completed in 2018.