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Sonal Shah is an accomplished marketing professional with extensive experience in digital and growth marketing across various industries. Currently serving as the Marketing Director and Head of Growth Marketing for PayPal in the APAC, LATAM, and MEA regions, Sonal has successfully built demand generation and account-based marketing engines for both SMB and enterprise clients. Previous roles include serving as Acquisition Lead for International Markets at PayPal, where significant growth in active user cohorts was achieved through a robust paid media strategy. Sonal also contributed to academia as an Associate Faculty member at Singapore University of Social Sciences, advising on digital marketing curriculum. With a strong foundation in performance marketing from previous positions at TradeGecko and Kotak Securities, Sonal has a proven track record of driving customer engagement and revenue growth through data-driven strategies. Educational qualifications include an MBA in Marketing and a B.Com degree.