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Lorevic Rivera is a seasoned professional with extensive experience in brand strategy, enablement, and customer research. Currently serving as the Global Head of Enablement for Professional Services at PayPal since February 2011, Lorevic leads a global team focused on enhancing support for Product and Sales teams across key strategic areas. Previous roles at PayPal include Lead Manager for Global Strategic Partnerships and Senior Manager for Global Brand Strategy. Prior to joining PayPal, Lorevic held a consulting position, providing brand strategy and customer research for high-profile clients, and served as Director of Brand Strategy & Insights at Loomis Group, working with a diverse clientele. Lorevic began the career as a Marketing Assistant at Prophet and holds an MBA in Management from Golden Gate University and a BFA in Advertising - Account Planning from the Academy of Art University.