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Michael Farr is an accomplished SEO and digital marketing professional with extensive experience across various industries. Currently serving as Senior Manager of Marketing (SEO) at Paylocity since July 2022, Michael leads strategic SEO initiatives for an HR and payroll SaaS company. Michael operates an LLC, FarReach Digital, providing SEO and digital marketing services and consulting. Previously, as Senior SEO Manager at ZoomInfo, Michael directed SEO efforts, increasing inbound traffic significantly. With roles ranging from Web and Social Media Specialist at Portland State University to Intelligence Analyst in the US Army, Michael has developed a diverse skill set. Educational credentials include a B.A. in Journalism from Biola University and a Post-Bac in Russian Language from Portland State University.