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Lourdes Yareli Rivera Luna is an experienced professional in partner management and marketing within the loyalty program sector. Currently serving as a Partner Manager at PAYBACK since December 2016, Lourdes is responsible for building and enhancing relationships with key brands across various industries, focusing on strategic planning and operational management to maximize partner retention and growth. Prior to this role, Lourdes worked at American Express from September 2012 to November 2016 as a Membership Rewards Marketing Coordinator, where responsibilities included developing effective strategies for positioning the loyalty program and establishing alliances with relevant industries to enhance customer satisfaction. Lourdes holds a Licenciatura in Administración de Empresas, Marketing from Universidad Interamericana, completed in 2010.