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The Marketing and Communications team at Payactiv is responsible for crafting and executing strategic marketing campaigns that elevate the company's brand and promote its financial relief solutions. This team utilizes a mix of creative design, data-driven insights, and targeted outreach to engage employers and employees, highlighting the positive impact of Payactiv's services on workforce performance and financial well-being. Through events, content generation, and demand generation strategies, they aim to drive awareness, engagement, and customer loyalty.