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Erica Reed is a seasoned professional in copywriting and content management, currently serving as a Senior Copywriter at Pavone Group since April 2023. Previously, Erica excelled as a Senior Copywriter & Creative Lead at Bravo Group from August 2019 to February 2023, and as Senior Managing Editor & Copywriter at The YGS Group, where development of print and digital magazines for national clients was a key focus. Early career highlights include roles as Editor of Custom Publishing at BridgeTower Media, Director of Communications at the Pennsylvania NewsMedia Association, and experience as a customer service representative at Webclients.net. Erica began their career as a Creative Intern at Neiman Group. Erica holds an M.A. in Advertising from Syracuse University and a B.S. in Business Administration with a concentration in Marketing from the University of Delaware.